Blog: Watch collections,Charity and Partnership of chopard
The Chopard Company has developed a variety of watch collections, including quartz and mechanical timepieces, gem-set and technically complicated models, classic and sporty ones. The list of the leading Chopard collections is the following: Mille Miglia, L.U.C., Happy Diamonds, Happy Sport, Happy Spirit, Classiques, Your Houre, La Strada and Haute Horlogerie.
Chopard Mille Miglia watch collection comprises mechanical timepieces of sporty style. These timepieces appeared as a result of the brand’s partnership with Italian car rally, the Mille Miglia. The Chopard Happy Sport ladies’ collection features timepieces that unite sporty style with precious stones and bright colors. The L.U.C collection features massive sporty-styled chronometers and elegant classy men’s watches.
Chopard has contributed to the development of medical research, taken part in different charitable events and helped a number of foundations, including the Elton John AIDS Foundation. Chopard has continuously cooperated in fight against AIDS with Sir Elton John who established the foundation in 1993 and still holds the post of its Chairman. The brand launches limited-edition Elton John watches to benefit the foundation. Chopard co-sponsors the charity events annually held by the foundation – Elton John AIDS Foundation Oscar Party, White Tie & Tiara Ball and An Enduring Vision.
Caroline Scheufele, presently the co-president of Chopard worldwide, is responsible for supporting other charity organizations such as the International José Carreras Foundation involved in the fight against leukemia and the Sabrina foundation for sick children. The Sheufele family is also involved with The Prince Charles of Wales foundation donating timeless Chopard pieces as a symbol of their dedication to the Prince’s cause .
The Chopard Company and New York William Goldberg Diamond Corporation have established a close partnership. William Goldberg is found among the major suppliers of precious stones worldwide.
William Goldberg Diamond Corporation is responsible for recreating a classic diamond cut named the Ashoka. The cut is based on the distinguished original Ashoka diamond that represented a 41.37 carats (8.27 g) D flawless diamond. The gem inherited its name after Ashoka Maurya, the Buddhist warrior-emperor. It was mined in southern India. The diamond is special for its unique cut and superior aesthetic characteristics received legendary status over the years. The William Goldberg Ashoka trademarked was patented by William Goldberg Corp. in 2000. In 2006 Chopard initiated the production of a new line of luxury watches set with Ashoka diamonds to be supplied by William Goldberg Diamond Corp. The new Chopard Ashoka Watch Collection will comprise six timepieces set with the rare diamonds,crimeajewel